The Athens  “KEM Franchising” will take place at the Attica Fairs and Meeting Centre (Helexpo Palace) from February 29^th to March 3^rd 2008. Once again, Greece will play, this year, the role of one of the most important shows of the franchising industry.
This year, the Hellenic show’s X° edition has been renamed “KEM World Franchise Exhibition”. The above in view of the fact that, at the same time, will be realised two events of fundamental importance for the franchising market: the fourth edition of the World Franchise Council’s Meeting and the Global Franchise Leadership Summit “Meet the Leaders of the Franchise Industry” organized by the Economist Conference.
In this scenario, as prestigious as international because of the mentioned events, Roma Expo Franchising, always ready to attend such international meetings, cannot be absent.
The Roman show, strongly aware of the fundamental role of internationalisation in the national reference market, will be in Athens in order to promote the “made-in-Italy” franchising and the large number of brands that will participate in Roma Expo Franchising edition 2008.
On the past edition of the Greek fair, the Roma Expo Franchising participation aroused a great interest from many Greek operators, both for the Italian market and for the Roman exhibition.  Some brands, attending KEM, planned to get in touch with Italian brands so to export them in Greece. The closeness between Greek and Italian markets, plus the taste affinity between these two nations, favoured this possibility making easier any exchange with good development perspectives of international relationships.
Athens is the first leg of the international promotion journey that Roma Expo Franchising will have during the current year in other industry’s fairs (Bucharest, London, Moscow, Paris, Valencia, Beijing, Kiev).
Reasons like the continuous pursuit of improving its own performance or the wish to offer value added to exhibitors and visitors, lead Roma Expo Franchising to attend actively as many as possible foreign events in order to make richer its own know how.
International exchanges with industry’s foreign fairs and constant promotion and propensity towards internationalising help the Roman fair’s development like a franchising flywheel in a continuously expanding market.
The Roma Expo Franchising exhibitors can, therefore, count on a programme of constant international promotion of their brands and, generally speaking, of the Italian franchising system. Actually, Roma Expo Franchising, by its participation at Athens KEM, will enter a global continuous promotional circuit, since the Italian brands have introduced not only to the Greek people, but also to worldwide investors.

---

Date: 15/01/2008
Source: REF

---